Ukrainian farmers will showcase at the trade fair in Spain

Six producers of fresh fruits and vegetables, and two associations of producers from Ukraine will take part in the International Specialized Fair of Fruits and Vegetables Fruit Attraction 2021 taking place at IFEMA MADRID Convention Centre from 5 to 7 October.

Ukrainian farmers will showcase fresh fruits and berries, melons, NFC juices, traditional and niche vegetables from Vinnytsia, Dnipropetrovsk, Zaporizhzhia, Odesa and Kherson regions.

The mission of Ukrainian exporters is within the project of the International Trade Centre (ITC) “Linking Ukrainian SMEs in the Fruits and Vegetables Sector to Global and Domestic Markets and Value Chains”, funded by Sweden. With the project support, Ukrainian exporters will present within the collective national Stand 4D10 located in Hall 4.

The companies presenting at the Ukrainian stand already export to the European countries, including to the EU, to Asia, the Middle East and Africa. Most producers hold GlobalG.A.P. certificates, or are in the process of obtaining them.

For the trade fair, the ITC project has developed the e-Catalogue of the collective stand participants including the most relevant information about the companies and associations participating in Fruit Attraction 2021.

About Fruit Attraction

Fruit Attraction is a large specialized platform for meeting representatives of the international fruit and vegetable market to build strong business relationships, open new opportunities and expand markets.

The event traditionally takes place in October – a key period of price formation, supply and demand in the fresh market as well as business planning for the new year.

More than 90% of the exhibitors and 95% of visitors are annual repeats; that is why Fruit Attraction has consolidated its position as one of the main world events in the fruit and vegetables sector.

In addition to the traditional format, this year organizers offer to join the event online. They launched Fruit Attraction LIVEConnect, a digital platform that strengthens and complements the participants with new functionalities that can reinforce contact management, networking, products and services catalogue, e-meetings, video calls, sectorial content.


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