The ITС Project team is preparing for FRUIT LOGISTICA 2020

The international food trade fair FRUIT LOGISTICA will be held in Berlin from 5 to 7 February. Traditionally, the ITC Project helps Ukrainian fruit and vegetable producers to present themselves at this event.

Twelve companies and two professional associations will be presented at the Ukrainian national stand this year. These are producers and processors of fruit and vegetable products from Kherson, Mykolaiv, Odesa, Zaporizhzhya, Dnipropetrovsk and Vinnytsia regions, as well as members of the Ukrainian Agriculture Export Association and UKRSADVINPROM.

Ukrainian delegation is expecting аn interesting program of the visit.

  • Seminar on EU market requirements for fresh fruit and vegetables
  • Visit the Rijk Zwaan Retail Center (https://www.rijkzwaan.com/retailcenter). This visit will be interesting especially for representatives of the retail business, those who need advice in the field of organizing the sale of fresh vegetables and greens. The storefronts and shelves of the retail center feature a wide range of fresh produce and real-life examples of vegetable departments in stores around the world.
  • Visit to Fruchthof Berlin (www.fruchthof-berlin.de), a cooperative wholesale market for fresh produce covering a total area of ​​32 hectares, which has been in operation since 1965 and covers regions from Berlin to Saxony. During the visit, it will be possible to establish useful contacts with wholesalers, to get acquainted with the range of presented products, requirements for its quality, packaging features, etc.
  • B2B meetings organized by an international project consultant according to the profiles of participants

About FRUIT LOGISTICA

FRUIT LOGISTICA is the largest trading venue in the European market for fresh fruits and vegetables. Unlike most agricultural trade shows, where exhibitors are mainly companies selling plant protection equipment, machinery or equipment, FRUIT LOGISTICA demonstrates itself and its products, first of all, to gardeners and vegetable growers.

Other participants in the trade show are international traders. Fruit Logistica is a place where a producer and a buyer are meeting, profitable and long-term contracts for the export of fruits and vegetables to the EU countries are concluded here, leading consumer trends are born here.

At FRUIT LOGISTICA you can see numerous incredible food shows, taste products from different continents, meet with government officials and importers right in the hallways, attend workshops of the best chefs in the world, arrange cooperation with consultants and importers.

In 2019, FRUIT LOGISTICA welcomed 78,000 visitors from 135 countries and 3,200 exhibitors from 90 countries presented a wide range of fresh produce in the fresh fruit and vegetable sector. The exhibition area of ​​FRUIT LOGISTICA is 137 thousand m².

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