The third Steering Committee meeting in Zaporizhzhya

The third Steering Committee meeting of the International Trade Center Project “Linking Ukrainian SMEs in the Fruits and Vegetables Sector to Global and Domestic Markets and Value Chains” was held in Zaporizhzhya Chamber of Commerce and Industry.

The meeting gathered a lot of guests: ITC representatives, a donor representative of the Project, members of business associations and chambers of commerce and industry, local entrepreneurs, representatives of the Export Promotion Office and the Ministry of Agrarian Policy and Food of Ukraine.

The meeting was opened by Andriy Kuts, Vice-President of the Zaporizhzhya CCI, who greeted all the participants. Andriy Kuts noted that the expansion of the ITC Project in Zaporizhzhya is a good opportunity for local entrepreneurs to take advantage of the technical and consulting support offered by the Project.

The First Secretary of the Embassy of Sweden in Kyiv Daniel Gronvius told about the initiatives supported by the Swedish government in Ukraine in various fields: agriculture, IT, education, new technologies, trade, and others.

“The ITC Project in Ukraine has positive feedback and helps Ukrainian enterprises to enter international markets, focusing to the markets of the EU. The Project also helps to share knowledge about the importance of Global G.A.P certification, which is extremely important for agricultural exporters,” said Daniel Gronvius.

Another success according to Mr. Gronvius, the Project team gather like-minded entrepreneurs, business support associations and government officials, which together contribute to the development of Ukrainian exports.

Regional Trade Promotion Adviser of ITC Armen Zargaryan presented types of activities in which the International Trade Center works and urged business to be involved in the Project’s initiatives.

“We provide support to the private sector. But it is important when the private sector is proactive and could take advantage of the opportunities offered by such projects,” said Armen Zargaryan.

The National Project Manager Alyona Kolomoytseva has told about the activities undertaken during 2018 and beginning of 2019, as well as the general types of business support.

Alyona Kolomoticeva has told about a series of trainings, consulting support, preparation and participation in international food trade shows with entrepreneurs of the South of Ukraine.

“The way to export is difficult and requires efforts from the enterprise. It often takes several years before Ukrainian producer or processor enters external markets. It includes participation in trade shows, certification, negotiation skills, the creation of an export strategy and many other components. We are ready to help entrepreneurs on this path, but we also want the business to be active,” said Alyona Kolomoytseva.

The ITC International consultant Suvra Chakraborty also addressed has highlighted the potential of markets where Ukrainian vegetable and fruit growers can export. In particular, Mr. Suvra talked about the markets of India, Asia and Africa.

“The Ukrainian manufacturer has enough quality and sufficient quantity, new technologies, knowledge and huge potential in these areas. And there is a huge market and an ever-growing population. We need to open our eyes broadly, develop diplomatic contacts, exchange experiences and develop these markets,” said Suvra Chakraborty.

Representatives of businesses, associations and support organizations also communicated during the meeting. It was about cooperation with the ITC Project, the problems faced by entrepreneurs on the way to exports, support from the authorities and the importance of cooperation, training and orientation on world trends in trade.

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