Webinar 1. What is wine tourism and why is it important

Wednesday, 21 June, 15:00-16:30
– Motivation and drivers. Why do it?
– Economic effects
– Different kinds of objectives with wine tourism

We invite Ukrainian winemakers to take part in the webinar series “Development of Wine Tourism in Ukraine.” From June 21st to 29th, Per Karlsson, a world-renowned wine journalist and co-founder of BKWine Magazine, will share insights on building wine tourism infrastructure and navigating the challenges based on examples from wineries around the world, including France, Italy, Spain, South Africa, New Zealand, Chile, Argentina, and more.

Register now at the provided link.

Interest in wine tourism is growing alongside the increasing wine culture and consumers’ desire for quality wines. Seeing vineyards firsthand, visiting wineries, and tasting unique barrel-aged wines are sought-after experiences not only for professionals but also for wine enthusiasts.

The speaker of the webinar series is Per Karlsson, a WTA jury member and co-founder of BKWine AB, a leading wine tourism company that specializes in private and corporate wine tours to European countries such as France, Italy, Spain, Austria, Portugal, as well as South Africa, Chile, Argentina, and New Zealand.

The Karlssons are among the most experienced wine authors worldwide, with over twelve books published on wine, winemaking, wine tourism, and wine regions. Their books have received numerous awards in Swedish and international book competitions, including the Gastronomic Academy of Sweden, the International Organization of Vine and Wine (OIV), Gourmand Sweden, and Gourmand International. Their reviews are featured in BKWine Magazine, a popular wine webzine in professional circles, and their articles regularly appear in Forbes.com and other business publications.