Webinar 1. eCommerce Strategy

The sphere of e-commerce is actively developing. Traditional trade and online stores of a single brand are losing leadership to modern hybrid trading platforms – marketplaces. The crisis caused by the Covid-19 pandemic accelerated Europe’s transition to eCommerce by 4-5 years, especially in the field of retail food trade. We invite Ukrainian manufacturers to participate in a series of webinars 🟢 “Basics of eCommerce: promotion strategy and sales on online marketplaces with a focus on food products” 🟢, to find out how to choose an electronic trading platform for doing business, what advantages it will provide, and what “pitfalls” to be prepared for. The webinars will be held throughout May 2023 on the Zoom platform.

May 9, 3:00 PM – 4:30 PM Webinar 1. “eCommerce Strategy”:

• Key elements of eCommerce strategy
• Understanding how customers search online
• Online channels

Registration via the link.

Following the series of webinars, ITC international experts will conduct an express diagnosis to find out about the needs of participants in receiving individual consultations.

The cycle of webinars is organized by the ITC project “Promoting the entry of small and medium-sized enterprises of the fruit and vegetable sector to foreign markets and their inclusion in value chains”, which is funded by the government of Sweden, in partnership with the project “Increasing the economic resilience of communities affected by displacement”, which is funded by the government of Japan.