Ukrainian business support organizations assessed the potential of international markets through ITС tools

From September 17 to 19, ITC’s consultants in Ukraine organized the workshop “Identifying and Harvesting International Market Potential”. The event was held in Odesa for representatives of chambers of commerce and industry, industry associations and business consultants.

The workshop was coached by Miguel Camacho, an international market analysis consultant.

Miguel CAMACHO has been a consultant on market analysis and institutional strengthening for many clients for more than 15 years, including ITC, the World Bank, ILO, USAID, EuropeAid, GIZ and UNCTAD among others. He coordinated the organisation of the 2010 TPO Network World Conference and Awards for ITC, the III World Services Congress in Bogotá in 2007 and was the Deputy Chief of Party of USAID’s Trade Capacity Building Support programme between 2005 and 2006, among other projects. He has taught undergraduate and graduate courses at several of the top-level universities in Colombia.

Mr. CAMACHO holds a BSc in Economics and an MA in Marketing, all from the Universidad de los Andes in Colombia, where he also did graduate studies in International Affairs and Negotiation. He is currently reading for MSc in International Management at the University of Liverpool.

The purpose of the training was a detailed and practical training of BSOs on a structured process of writing market profiles, based on data and market research; required to define the most attractive markets from a demand size and behavior standpoint and assess whether the market access conditions render those markets an attractive proposition.

The training participants learned to identify the most attractive markets in terms of demand and behavior and evaluate the conditions for access to them. During the training participants improved their skills of working with ITC tools for market analysis such as Trade Map, Market Access Map, Sustainability Map, Export Potential Map, taking part in group exercises, discussing research results jointly.

Trade Map is a free access to world trade data (on a monthly, quarterly and yearly basis) by country, product and service, to the most detailed level.

Market Access Map provides information on customs tariffs, regulations, non-tariff measures, rules of origin and trade remedies applied by most countries.

Sustainability Map provides access to a wide range of information related to sustainable development initiatives, with standards and trends that will enable enterprises to apply best practices in sustainable development in international trade.

Export Potential Map is a free tool that turns economic analysis into practical trade information using the ITC export potential and diversification assessment. This tool helps countries determine their own untapped export potential and opportunities for diversifying exports.

The participants of the workshop will be able to transfer their knowledge to the target audience – representatives of small and medium businesses who have export potential and are looking for ways to enter the international markets.


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