POLAGRA tradeshow started in Poznan

The annual international tradeshow POLAGRA started in Poznan (Poland) on the 25th of September. This year, thanks to the support of the International Trade Center and the Embassy of Sweden, representatives of the fruit and vegetable sector of the southern Ukraine take part in the tradeshow.

Eight companies from Kherson, Mykolaiv and Odesa regions went to Poland (“Vladam”, “Euroservicegroup”, “Victoria”, “Gorih Prychornomorya” and others).

Preparing for the POLAGRA, ITC national consultants helped to arrange a collective exhibition stand for Ukrainian producers of vegetables and fruits, and also prepared marketing materials for each company: booklets, business card etc.

Last July in Kherson and Odessa there were trainings devoted to the participation in tradeshows. The training was conducted by Jim Krigbaum, a business development expert.

This food expo allows its participants to have a look at what food producers and distributors have to offer. Every year the event is visited by several dozen thousand professionals of food business who come to Poznan from around the world in search of the latest products, inspiration, and, most of all, looking to start long-lasting contracts.

On top of that, the exhibition is an important event for all people trying to develop their export potential.