The ITC Project in Ukraine was presented in Zaporizhzhia

The ITC Project in Ukraine “Linking Ukrainian SMEs in the Fruits and Vegetables Sector to Global and Domestic Markets and Value Chainswas presented in the Zaporizhzhia Chamber of Commerce and Industry on January 23rd.

The event was attended by national consultants of the Project, representatives of the Zaporizhzhia Chamber of Commerce and Industry, Zaporizhzhia Regional State Administration and representatives of small and medium businesses of the region.

The event has called great interest in the regional representatives of more than fifty companies, farms and private entrepreneurs.

The National Manager of the ITC Project in Ukraine, Alyona Kolomoytseva, told the audience about the goals, course, as well as the possibilities of the Project for small and medium-sized entrepreneurs in the fruit and vegetable sector. From 2016, Project experts provide extensive consulting support to entrepreneurs in order to expand the markets for their products and add to the value chains.

According to Alyona Kolomoytseva, the Project offers support in analyzing the company’s readiness for export, conducting trade data analytics, global trends, and identifying barriers to entering certain markets. In addition, Project consultants assist in developing an Export Marketing Strategy.

Another important area of the Project is preparation for participation and support at international trade shows, conducting various trainings on marketing, branding, expanding the competence of the staff, as well as assistance in obtaining such certificates as Global G.A.P., HACCP and others.

“We are open to cooperation and we are ready to provide broad support to entrepreneurs who want to develop, to follow global trends and properly plan their business. However, you should understand that the final decision on changes in the enterprise is taken only by its head “, said Alyona Kolomoytseva.

The National Project Consultant Alexei Yerokhin told the participants about world trends in the export of vegetables and fruits and about the situation in this field in Ukraine.

“Over the past 3 years, Ukrainian exports have increased by an average of more than 15%, and in the world trade rank we have raised to several points, entering the top 50 exporters. The share of agricultural exports last year was 32%”, said Oleksiy Yerokhin.

The expert told about the potential strengths and weaknesses of Ukrainian fruit and vegetable products, the importance of standardization, which confirms the safety of goods, the development of their own brand and the strengthening of competitive advantages.

The National Project Consultant Vladislav Faleev focused on the issue of enterprise readiness for export. He told about the correct assessment of the company with the help of a SWOT analysis. It helps to understand the strengths and weaknesses, as well as to identify new opportunities and threats.

Vladislav Faleev also told about marketing research to identify attractive markets, competitors, quotas and tariffs they operate, as well as requirements for packaging, security and other categories. The expert paid special attention to the importance of strategic planning and team building in companies.

At the end of the first day, the consultants managed to hold a few individual consultations for local entrepreneurs. Most questions related to exports, quality standards and searching of business partners. The next day ITC consultants continued their work with entrepreneurs in the format of individual consultations. A number of entrepreneurs expressed their willingness to cooperate and participate in further activities conducted by the ITC Project.

Also, during a visit to Zaporizhzhia, the National Project Manager Alyona Kolomoytseva signed an agreement on cooperation with the Ukrainian Walnut Association represented by Vice-President Gennady Yudin.

The project “Linking Ukrainian SMEs in the Fruits and Vegetables Sector to Global and Domestic Markets and Value Chains” aims to help Ukrainian enterprises from southern regions to integrate into domestic and global value chains and access new markets, with a focus on the EU. The Project is funded by the Government of Sweden and the International Trade Centre.

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