ITC invites on training “Branding and Creating Value for the Customer”

The International Trade Center organizes training for Ukrainian fruit and vegetable producers on the theme “Branding and value formation for the client”. The event will take place on April 2nd and 3rd in Odesa at Advance Business School (9, Zhukovsky Street).

Why do we prefer some products among others? Some argue that demand is shaped by “pushing the right levers”: more marketing, better advertising, more aggressive sale and discounts. However, such tactics can only bring short-term results. If we want to receive a demand for our goods, we must create it ourselves.

Within two days, the leading teacher of the Kyiv-Mohyla Business School, Olena Maltseva will teach the participants of the training how to:

  • understand the marketing system and the logic of the marketing strategy
  • identify and evaluate variants of strategic positioning of the company (products, brands)
  • understand the role and stages of the brand creation
  • identify effective target segments
  • develop customer value design
  • generate and implement differentiating ideas in a marketing context
  • redesign the marketing strategy of the company in accordance with changes in the internal and external environment
  • assess critical moments in the implementation and management of marketing strategy.

To participate in the training you need to register for the link https://docs.google.com/forms/d/e/1FAIpQLSchsVkpuIc5NvI4QRGIrMM5Zh1LRYR-iqvoIYOYhgRr2CQUJg/viewform

For more information, please contact:

Olena Kolomoytseva, ITC National Project Manager. Tel .: (050) 9577786, (096) 4784332, e-mail: itcukraine@intracen.org

Hanna Syrchyna, Assistant to the National Project Manager. Tel .: (067) 2909661, e-mail: hanna.syrchyna@gmail.com

ABOUT THE TRAINER

Olena Maltseva is a leading marketing lecturer at the Kyiv-Mohyla Business School, one of the best business schools in Ukraine.

Specialization: strategic marketing, customer-value design, brand management, productive innovations.

Olena Maltseva has 20 years of teaching experience, including on MBA, open and corporate programs.

Management experience in top positions is 15 years. Chaired by the Business Publishing Company “Companion Group”.

Olena Maltseva has the experience of starting effective business projects from scratch, creating successful products, repositioning existing products and brands, building a system of effective marketing in companies. Author of the first in Ukraine School of total marketing.

Co-author of the first in Ukraine Brand Management School, Effective Marketing School.

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