The project

The Project aims to help Ukrainian small and medium-sized enterprises (SMEs) in the fruits and vegetable sector integrate into domestic and global value chains and access new markets, with a focus on the EU.

It will be done by assisting SMEs to produce goods in accordance with market requirements, improving the capacities of business support organizations (BSOs) to provide quality business support services to SMEs, and linking SMEs to target markets, particularly within the EU.

Direct beneficiaries of the project include SMEs from the selected value chains, local and sector BSOs, and related government institutions and bodies.

The Project is funded by the Government of Sweden.

Project duration:

  • 2016 – 2021 – the 1st phase;
  • 2021 – 2024 – the 2nd phase.

THE PROJECT'S objectives

The Project aims to contribute to enhanced competitiveness and sustained export growth of Ukrainian SMEs in the fruits and vegetables sector.
The Project is organized around the following four outputs:

Roadmap developed for selected value chains in the fruits and vegetables sector
Capacities of SMEs strengthened to improve international competitiveness
Capacities of BSOs strengthened to provide SMEs with relevant business support services
Business linkages created for SMEs to expand sales in both domestic and international markets, in particular in the EU


The Project focuses on several regions of Ukraine: Kherson, Odesa, Mykolaiv, Zaporizhzhia, Dnipro, Vinnytsia

  • The South and Centre of Ukraine has always been the leader of agricultural production in the country and has strong potential for export high-quality agricultural products to demanding global markets, including the European Union.
  • The geographic location with its proximity to the sea and estuaries provides favorable climate and fertile land for agriculture production.
  • The fruits and vegetables produced in those regions have a very good reputation in terms of taste and quality and used to be well positioned on local as well as regional markets.