The project aims to contribute to enhanced competitiveness and sustained export growth of Ukrainian SMEs in the fruits and vegetables sector. The Project is organized around the following four outputs:
LINKING UKRAINIAN SMEs IN THE fruits and vegetables sector to global and domestic markets and value chains
About us
The project aims to help Ukrainian SMEs in the fruits and vegetables sector integrate into domestic and global value chains and access new markets, with a focus on the EU.
It will be done by assisting SMEs to produce goods in accordance with market requirements, improving the capacities of business support organizations (BSOs) to provide quality business support services to SMEs, and linking them to target markets, particularly within the EU.
Direct beneficiaries of the project include SMEs from the selected value chains, local and sector BSOs, and related government institutions and bodies.
The Project is funded by the Government of Sweden and the International Trade Centre (ITC).
Project duration: 9 years (2016 – 2024).
PROJECT OBJECTIVES
- Roadmap developed for selected value chains in the fruits and vegetables sector
- Capacities of SMEs strengthened to improve international competitiveness
- Capacities of BSOs strengthened to provide SMEs with relevant business support services
- Business linkages created for SMEs to expand sales in both domestic and international markets, in particular in the EU.
Project Sectors
Vine&Wine
VINEYARD AND WINE PRODUCTION
Ukraine has untapped potential in the winemaking sector due to the growing demand for products both domestically and abroad, favorable climatic conditions, unique local grape varieties, and traditions of grape growing and winemaking.
In order to establish its niche, domestic viticulture and the winemaking industry must be aligned with international quality standards, as they compete with foreign wines even in the domestic market.
Vegetables
Vegetables
Vegetable farming in Ukraine is characterized by a high level of production for both domestic consumption and export. The war has significantly impacted vegetable farming. Southern Ukraine was one of the key regions for vegetable cultivation due to its favorable climatic conditions, fertile soils, and developed infrastructure. Due to occupation, active hostilities, the destruction of the Kakhovka hydroelectric power station, and the loss of a significant irrigation system, the sector, being crucial for the national food security, has faced unprecedented challenges and difficulties.
Berries
Berries
Since 2014, the export of Ukrainian berries has increased from 3.4 thousand tons to 88.13 thousand tons in 2022 – the sales of Ukrainian berry products abroad have grown 26 times. The main cultivated berries in Ukraine include strawberries, blueberries, raspberries, black currants, and red currants.
Processed berry products are primarily exported in the form of quick-frozen berries, berry mixes, juice concentrates, purees, and more.
Nuts
Nuts
Ukraine is the largest producer of walnuts in Europe and the fifth largest in the world, growing 5% of the global crop. Walnuts of traditional varieties, mostly wild-grown, have been exported for years as ingredients for the baking and confectionery industries. However, with the development of the sector, the situation is shifting in favor of commercial production. Traditional varieties are being complemented by commercial varieties imported from the USA, France, and other countries.
Project coverage
The project began operations in three southern regions of Ukraine: Kherson, Mykolayiv, and Odesa.
Since 2019, the project has also been working with farmers in the Zaporizhzhya, Dnipropetrovsk, and Vinnytsia regions.
In 2022, the project expanded its activities to all regions of Ukraine.
Ukraine
Success stories
Fruit Logistica 2023
Welcome to enjoy the video from Fruit Logistica 2023 in Berlin! The Ukrainian fruit and vegetable sector was represented there within the collective stand organized by the ITС project. The National Manager of the ITС Project Alena Kolomoitseva, and the representatives of the project beneficiary enterprises – Vasyl Kuz (Gadz Farm), Daryna Voitanishek (Sadyi Dnepra […]
“Obriy” farm has received the GLOBALG.A.P certificate
The producer plans to expand its presence on the European market
The ITC Project helped the company from Odesa region to obtain GLOBALG.A.P and GRASP certificates to enter foreign markets
Danube Agrarian LLC successfully passed all audits and assessments of control points and received GLOBALG.A.P and GRASP certificates
Rozdolne
“Rozdolne” company was founded in 2002 and deals with shock-freezing of fruits and vegetables. The company uses modern freezing equipment, which allows you to store the nutrients of a fresh product.
Saperavi
The Saperavi farm enterprise was established in 2002. At first, grapes were grown here, and now the main products are berries. These are strawberries, raspberries, blackberries, and cherries.
Enograi
“Enograi” company was founded in 2004 in the Bilozersky district of the Kherson region. The enterprise grows apples, cherries, plums, peaches, pears, grapes. The “Enotrai” gardens occupy about 700 hectares. Here, they collect the largest crop of peaches in Ukraine.
Partners of THE PROJECT
Kherson Regional State Administraton
Kherson Chamber of Commerce and Industry
Entrepreneurship and Export Promotion Office
Dnipropetrovsk Chamber of Commerce and Industry
Odesa Regional Chamber of Commerce and Industry
Vinnytsia Chamber of Commerce and Industry
Zaporizhzhya Chamber of Commerce and Industry
Ukrainian Agricultural Export Association
Ukrainian Berries Association
Ukrainian Nut Association
UKRSADVINPROM